Launch-Clinical Diag FlagshipBio
Situation - As the senior marketing manager for Stratos Global Marketing, our client Flagship Biosciences engaged my team to quickly create the brochure, website, brand elements, and other sales tools to support a rapid launch of a new, clinical diagnostic service.
Action - As a strategist and content lead on the project, I researched competitor sites and drew from a brief description of what the client wanted to include. I drafted the text for the launch and suggested options for design elements.
Result - With just one edit to the materials (the insertion of a menu of offerings that I had never seen before) the brochure and website copy were accepted, and the launch took place on time.
Market Opportunity - Analysis/Data used
Approach - How